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Black Cat Brewery
Packaging & Branding Project

Black Cat Brewery is a conceptual craft beer brand built around themes of mystery, independence, and a hint of rebellion. The iconic black cat, a symbol of curiosity, confidence, and late-night mischief, anchors the brand's identity.
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The first featured flavor, The Zeppelin, is an amber ale with a smooth, rich flavor profile and slightly smoky edge. Inspired by vintage rock, the label design combines a modern sans serif with a vectorized image of the cat that inspired it all, Zeppelin.
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This project explores how storytelling and style intersect in packaging, turning a simple bottle into a visual experience that reflects the beer's personality.
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THE BRIEF
Develop a modern, bold design for a brewery. Geared towards beer enthusiasts ages 25 - 50 who appreciate a good beer combined with a love for animals.
MY ROLE: Branding, Packaging Design
TOOLS: Adobe Illustrator, Photoshop
SKETCHES

Reference image

Vectorized icon
FINAL DESIGN

MOCKUPS





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